This collaboration marks a significant step forward in Petersfield’s commitment to on-pitch excellence and innovation, bringing cutting-edge rugby analysis to the club.

Framesports is an incredible analytics platform that combines state-of-the-art artificial intelligence with a deep understanding of rugby. Founded by former Canada U20 rugby player Lachlan McGrigor and AI Expert Ori Marash, the company bridges the gap between technology and sport.

Lachlan, a seasoned player and founder of Dropkick Rugby, brought his practical experience to Framesports, recognising the lack of specialist analysis tools for grassroots rugby teams. Partnering with Ori, a computer scientist specialising in AI, they developed a platform that addresses the unique needs of grassroots rugby clubs, making elite-level analysis accessible to all.

Framesports’ platform is designed to transform how clubs approach match analysis. Traditionally, professional-grade insights were limited to top-tier teams due to cost and complexity. Framesports changes this by offering a fast, affordable, and user-friendly solution for clubs at every level.

The system works seamlessly:

Game Footage Upload – Once a match is finished, the VEO footage is automatically uploaded onto the Framesports platform.
Automated Analysis – Within hours, the platform processes the footage using advanced AI to identify key events such as tackles, turnovers, lineouts, and carries.
Actionable Insights – Coaches receive a detailed breakdown of match performance, including statistics and visualised data that can directly influence training sessions, strategies, and player development.
Framesports' dual approach— combining AI-driven insights with rugby-specific expertise—ensures that every piece of data is both technically accurate and practically valuable.

This new collaboration represents Petersfield RFC’s ongoing investment in tools and resources that drive success on the pitch. With Framesports, the club can now access analytics that were previously out of reach for grassroots teams, levelling the playing field with professional standards.

Key benefits include:

Improved Training Efficiency – Our coaches can focus on specific areas of a game in training sessions, using tangible insights found from the analysis
Player Development – Petersfield RFC players can gain insights into their performance, empowering them to set goals and measure progress.
Enhanced Match Preparation – Tactical adjustments can be made with confidence, supported by detailed analytics that highlight trends and opportunities.
Marketing Benefits – Framesports gives our marketing team the opportunity to level up its content. Now we can create customised playlists and infographics directly from the analysis, enriching social media content and boosting engagement with supporters.

Framesports’ emphasis on delivering results in hours—not days—means Petersfield’s coaching team can integrate data into their training session planning almost immediately after matches.

This partnership is about more than just technology; it adds to Petersfield RFC’s vision for the future of the club. By embracing innovation and investing in advanced analytics, the club reinforces its dedication to nurturing talented players, enhancing on field performance, and setting new standards in sports marketing.

Petersfield RFC is proud to lead the way in grassroots rugby analytics, and the collaboration with Framesports is a bold step towards realising the club’s full potential.

For more information on Framesport, please visit: https://framesports.ai